Virtue Analytics Inc.

2304 Wildflower Lane,
Woodbury, MN 55129
United States

Contact Name
Vikas Mehrotra

Company Overview

Virtue Analytics is a leading strategy and data analytics firm specializing in higher education solutions, including Strategic Enrollment Management (SEM), financial aid optimization, and advanced predictive analytics. We provide universities with innovative, data-driven tools to enhance recruitment, retention, and financial sustainability.

Our team comprises experts in data science, machine learning, and higher education consulting, with a strong track record of delivering actionable insights that drive institutional success. We empower universities to make informed decisions using advanced modeling, forecasting, and optimization techniques, ensuring they remain competitive in an evolving academic landscape.

Products & Services

1. Strategic Enrollment Management (SEM) Solutions

  • Holistic strategies to improve student recruitment, retention, and success.

  • Data-driven approaches to align enrollment goals with institutional objectives.

  • Market intelligence and benchmarking to optimize outreach and engagement.

2. Financial Aid Optimization & Affordability Tools

  • Net Price Calculator: A powerful tool that provides prospective students with accurate cost estimates, improving transparency and increasing application conversion rates.

  • Scholarship Estimator: Helps institutions design effective merit- and need-based aid strategies that align with enrollment goals.

  • Advanced Financial Aid Modeling: Predictive analytics to maximize institutional aid budgets while maintaining access and diversity.

3. Data Analytics & Custom Technology Solutions

  • Enrollment Forecasting: Predictive modeling to anticipate application trends and yield rates.

  • Retention & Success Analytics: Identifying at-risk students and designing proactive intervention strategies.

  • Cloud-Based Solutions: Custom technology platforms for data integration, automation, and reporting.

Why University Purchasers Should Choose Virtue Analytics

  • Proven Higher Education Expertise: We have successfully partnered with public and private universities to enhance enrollment strategies, optimize financial aid distribution, and improve student outcomes.

  • Cutting-Edge Data Science & AI: Our proprietary algorithms provide actionable insights, allowing institutions to make evidence-based decisions.

  • Customizable & Scalable Solutions: We tailor our tools and services to meet the unique needs of each institution, ensuring alignment with their strategic goals.

  • Regulatory Compliance & Transparency: Our solutions adhere to Title IV financial aid regulations and best practices, ensuring compliance with federal and state guidelines.

  • Preferred Vendor Status: Virtue Analytics is a preferred vendor for the State of Minnesota, holding a certification under the Minnesota Small Business Procurement Program.

By partnering with Virtue Analytics, universities can leverage strategic enrollment management, financial aid optimization, and predictive analytics to attract and retain students, optimize institutional aid, and ensure long-term financial sustainability.

Owner TGB Classification
Asian - Minority Owned Business
Business Category
Goods and Services
Products or Services Provided
Computer Consulting Services
Certification Agency
State of Minnesota Department of Administration
Certificate Expiration