Watson Group, Inc.

Research-driven Messages and Marketing

For three decades The Watson Group Marketing has provided marketing services, research, and strategy to diverse national, state, county, and local entities—primarily to agencies and organizations focused on public health, public safety, community engagement, education, and environmental sustainability.

Our approach to providing services is a collaborative one — we welcome diverse viewpoints, facilitate consensus, and appreciate partner contributions. We perform work to high standards of quality and value in accordance with needs, requirements, and timelines. We use budget dollars carefully, and complete projects in a timely manner. We communicate work progress and milestones, inform you of substantive concerns, and work collegially to resolve difficulties. And we plan for measurable project outcomes and concrete deliverables whenever practicable.

Our research methods focus on developing actionable intelligence to guide decision making. The Watson Group has completed dozens of complex research projects, several for the Centers for Disease Control and Prevention (CDC), many for state and county public health, education, and safety agencies, and others for associations and nonprofit organizations.

Our clients enjoy access to highly-skilled writing and communications consultants. We offer an integrated marketing approach—a unified strategy for communicating simultaneously and consistently through a targeted set of channels that may include branding, print, web, video, community education and outreach, social media, and/or earned media. Our experts vary in their writing styles, subject matter knowledge, and design sense, and clients have access to top talent best suited to their project.    

Our consultation and facilitation work advances diversity, equity, inclusion, and belonging. We work within communities to promote cross-cultural understanding, alleviate dominant culture barriers, elevate cultural wisdom, and create frameworks for broader participation.

From the date of the company’s founding, The Watson Group has operated by the principles of a socially responsible and ethical business, striving to be commercially successful while also benefitting people, communities, and the environment. We are eager to help you reach your marketing goals!