SCORE online workshop - Marketing Plan 101

Date & Time: January 14, 2026, 1:00pm CST

About the Event:

A well executed marketing plan will help you:
- Define your business with SWOT Analysis - Strengths, Weaknesses, Opportunities and Threat
- Define your target audience with buyer personas
- Tools you will need to execute on. your marketing plan
- Measuring and Optimizing your Marketing Efforts
- Define your brand with proper visuals and messaging
- Learn how to use AI (Artificial Intelligence) tools to build parts of your marketing plan