Lidia Varesco Design

Lidia Varesco Racoma of Lidia Varesco Design in Chicago, Illinois empowers organizations and entrepreneurs to make a change through strategic branding and marketing design. Deliverables include brand strategy and positioning; logo and identity development; event branding and design; brochures, publications and marketing collateral; website and email graphics; presentation and proposal design; brand consultation, and branding and marketing workshops.

With over two decades of experience, Lidia is known not only for her ability to express a client’s mission but also for her friendly, approachable working style. She is a blogger and speaker and leads branding and creative marketing workshops for nonprofits and small businesses all over the world.
 
Lidia is active in the nonprofit and marketing communities, currently serving on the Communications Committee for AMA Chicago as Graphics Manager, as well as a Co-chair of the Marketing & Communications Committee for the Association of Consultants to Nonprofits (ACN) with a past position on the board of directors. She has also served on Association Forum’s Content Working Group as a content creator. Lidia Varesco Design is a certified woman-owned business (WBE/WOSB) and celebrated 20 years in business in November 2020.